Identity · Voice
An independent skincare brand launching on one product
The point: it had to read as skincare, not novelty. Everything followed from that — including what we talked them out of.
Full case study
Point Being Studio · Branding
What that means
Most brands are a collection of decisions that never agreed on anything. We start by working out the one thing that's actually true — then every colour, sentence and post has something to answer to.
The studio
We're a small branding studio. Small on purpose — the work is better when the person you brief is the person doing it.
Everything we make starts in the same place: what is this actually for, and who is it against? Until that's settled, a palette is just a preference and a tone of voice is just a mood. Once it's settled, most of the hard decisions make themselves.
Some clients come to us with the point already clear and need it built. Most don't know it yet, and think they're here for a logo. Both are fine. Finding it is the first half of the job.
Five disciplines, one centre. Each is built to answer the same question — which is why they hold together instead of quietly contradicting each other.
Five disciplines
The mark, the palette, the type, the rules that stop it drifting. Everything someone recognises before they've read a word.
Who it's for, what it stands against, and why anyone should care. The point, in other words — written down so it can be argued with.
How it sounds in a headline, a caption, a product page and an apology. The same personality at every size.
The channel where a brand is tested daily and in public. Built to survive that, not just to look right in a deck.
Photography, film and words made to the same spec as everything else, so the feed and the website look like one company.
Previously
Six brands, six different centres — same method every time.
Hover to pause
Recent projects
Identity · Voice
The point: it had to read as skincare, not novelty. Everything followed from that — including what we talked them out of.
Full case study
Strategy · Social
Four locations behaving like four companies. We found what they actually shared and rebuilt the rest around it.
Full case study
Identity · Content
Thirty years of craft and no way to explain it to a stranger in eight seconds. Now there is.
Full case study
The team
There are three of us, and we all work remotely. Woman-owned and woman-led — deliberately small, and mighty with it.
Between us we've come out of agency settings of every size and worked independently as freelancers, and we arrive from an array of professional backgrounds that turn out to be exactly what a studio like this needs.
Which means we understand both the fast-paced demands of large-scale campaigns and the more intimate, hands-on approach a smaller — but no less mighty — project deserves.
Founder & Creative Director
Account Executive
Account Executive
No matter the scale, the goal is the same: to get to the point
Good. That's the first half of the job, and it's the half most studios skip. Tell us what you're building and we'll tell you honestly whether we're the right people for it.
Start a project